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The Cost of Financial Illiteracy Part I

This is the first in a series about how financial illiteracy is costing the typical technology company millions of dollars a year. Check out the financial literacy test at the end of the post to see how literate your sales and marketing teams are. One of the hidden problems most technology sales and marketing teams have is financial illiteracy. Most team members have at best a superficial understanding of basic financial concepts. While they may know a few of the terms, they generally can’t apply them in business situations to explain or justify the value of a specific product, service, or proposal.

[ More ] December 22nd, 2008 | 5 Comments | Posted in Financial Literacy, Management, Product Management |

Technology PR for $100/month Part III – aka Put Your PR Firm on Sabbatical

While I’ve had some fun in Part I and Part II of this series now it is time to get pragmatic and add some value. Part III is loosely entitled Put Your PR Firm on Sabbatical — just like Chrysler and Cerberus did to their workers. The post talks about a 7 step project on how to understand the detailed demographics of your company’s potential social media community.

[ More ] December 20th, 2008 | 1 Comment | Posted in Product Management, Social Media |

Technology Marketing for $100 a Month Part II

I had to chuckle when I saw this post.  It was politely entitled “20 signs you don’t want that social media project”.  The author talks about how unrealistic people’s expectations are regarding social media projects and their potential impact on their business. The post reminds me of another article I read that I still chuckle […]

[ More ] December 16th, 2008 | No Comments | Posted in Product Management, Social Media |

Technology PR for $100 a Month Part I

This post is the first in a series that will deal with technology marketing best practices. Over the coming weeks I’ll be posting a series of materials on how contemporary ‘Web 2.0’ and social media concepts/technology can be applied to dramatically increase the effectiveness of PR programs and inbound lead generation.

[ More ] December 15th, 2008 | 1 Comment | Posted in Management, Product Management, Social Media |

Sequoia’s Rest in Peace Presentation

Sequoia Capital is one of the leading venture capital firms.  They were early investors in firms like Apple, Cisco, and Oracle among others.  In early October 2008, Sequoia Capital conducted a webinar for the CEOs of their portfolio companies.  The title of the webinar was “R.I.P. Good Times”.  While the presentation was supposed to be […]

[ More ] December 12th, 2008 | 1 Comment | Posted in Management, Venture Capital |

Welcome

Welcome to DevelopmentCorporate. We are a strategic advisory firm that helps enterprise and mid-market technology companies develop and implement mergers, acquisitions, divestitures, and strategic initiatives. We are not investment bankers or business brokers. For more information about our capabilities check out our biography as well as a list of some of the major merger, acquisition, and divestiture transactions we have worked on.

[ More ] December 10th, 2008 | No Comments | Posted in Management |

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