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Technology Marketing for $100 a Month Part II

December 16th, 2008 | No Comments | Posted in Product Management, Social Media

I had to chuckle when I saw this post.  It was politely entitled “20 signs you don’t want that social media project”.  The author talks about how unrealistic people’s expectations are regarding social media projects and their potential impact on their business.

The post reminds me of another article I read that I still chuckle over — Management by Inflight Magazine

To quote the author “So where does this leader source their idea’s? The dreaded In flight magazine – yes that rag which is saturated in hokey travel, the latest gadgets to get and trends in business. The leader who manages by in flight magazine or a MBIFM is typically fairly conservative and not overly creative. I would like to think a CMO, CEO or other C with the tendacies of finding “good ideas” in magazines would find them in Ad Age, CIO.com or another credible source, but the Get Me One Of These (GMOOT) orders from this leader are typically sourced in Sky Magazine, WorldTraveler or the American Way magazine. Don’t get me wrong – I’ve got cool logo gear and have had great meals thanks to in flight magazines, but I’ve never had a great idea because of one. So why is it that this leader uses in flight magazines rather than real magazines? I really don’t know, I think it might be that he or she just spends too much time on a plane and is possibly too cheap to buy a magazine at Hudson News. In years gone by when airline’s supplied other magazines, it was a lot harder to figure out this leader, but in days of cut backs and snack packs it’s considerably easier. Not only is this leader conservative, they might just be a little naive as well in thinking others haven’t read the article as they usurp and pervert the concepts gleaned from Salt Lake to Denver. In general – don’t all of us spend the 7 minutes required on a flight to read the important headlines and articles? For this leader ideas from Sky Magazine become an imperative – if his or her organization isn’t doing it yet – they should be and NOW. The reality is that if it’s already in an in flight magazine you might be a little late, but I do believe in the adage that it is better late than never, but does it really need a SWAT team?”

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