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What Color is Your Social Media Kool-Aid?

January 24th, 2009 | 1 Comment | Posted in Links, Product Management, Social Media

The folks at SpatiallyRelevant have just delivered another outstanding post on social media realities in 2009.  The piece What Color is Your Kool-Aid? manages to make a number of salient observations without condemning the social media phenomenon like so many pundits are doing these days.  Instead Spatially makes some prescient recommendations that all of us could benefit from including:

“Maybe Carvalho has it right when trying to find a person to help you with social media:

You need to find somebody (who) believes in the product, maybe somebody that’s an evangelist, and really help that person get the job done online,” Carvalho said. “You can’t expect a person (who) knows the tools to also be able to genuinely go into a community and ignite people to start talking.”

Maybe it isn’t about metrics, evangelism, references and case studies; perhaps the tastiness of one’s Kool-aid is all that matters to be an expert.

Gone to make some purplesaurus rex for micelf to prepare for SoCon09!”

So what color is your social media Kool-Aid?

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