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Financial Literacy: Money Wheel Analysis

As demonstrated in the most recent earnings season almost all tech company’s revenues are either stagnating or declining.  For mid to late stage technology companies this is a challenge.  How can you find opportunities in your marketplace that offer repeatable and scalable sales opportunities?  How can you best align your demand generation investments to yield the highest potential leads? 

Money Wheel analysis is a traditional technique that has been used for decades to understand where repeatable sales transactions exist in your marketplace.  With the type of information Money Wheel analysis provides you can identify areas of specific improvement in sales execution.  You can also fine tune the allocation of your demand generation investments to maximize the return on those investments.  When combined with the other analytical techniques covered in this series – Tiering Analysis and Flux Analysis – you have a solid, fact-based approach to understand the dynamics of your business.  Check out the following presentation for a brief overview of the concepts and application of Money Wheel analysis.

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One Response to “Financial Literacy: Money Wheel Analysis”

  1. Financial Analysis Example Says:

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