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Diary of a Cloud vs. Enterprise Software Salesperson – Day 983 of My Sales Cycle

Diary of a Cloud vs. Enterprise Software Salesperson – Day 983 of my sales cycle. Some Friday fun. This is a recap of a post written by Ramon Chen that recaps a classic “dog versus cat” diary that is running around the Net these days. Ramon takes the joke a bit further by creating a diary of a SaaS/Cloud salesperson versus a classic enterprise sales person. It doesn’t take a rocket scientist to figure out who comes out on top in this battle . . .

Is The Winter of Tech Liquidity Event Discontent Over?

Bidding Wars, 7x revenue multiples, IPOs, refi-s, & rollups are signs that the death of tech related liquidity events perhaps has been overstated. This post reviews five recent events that demonstrate that some liquidity events are creeping back into the tech marketplace. Don’t confuse this with the Internet bubble heydays of the late 90’s or the private equity cheap debt fueled boom of 2003 to 2007. But even a few signs of liquidity after this long winter of discontent are welcome in today’s gruesome market.

Price Elasticity of iPhone Apps

Selling SaaS is hard. What could you learn from marketing/selling iPhone apps? A recent post by TechCrunch’s Robin Wauters entitled iPhone Applications Are Getting Cheaper goes beyond the typical simple explanations of the iPhone App Store phenomenon. Robin reviews a recently released report by Distimo, a young Dutch company that targets the market of mobile application distribution and monitoring services. For me, the App Store is a microcosm of what is going on in the tech industry today. Developers, often working in their basements or capital-light startups are creating hundreds of applications every month for the iPhone platform. Buyers as well as competitors can track market traction and revenues on daily basis. The market is both a combination of serious software (Bank of America Online Banking or E*TRADE Mobile Pro iPhone portfolio management application), social software applications (Facebook, Twitterific, etc.), and simply crazy consumer stuff like the farting application that was generating $10,000 a day. As someone who has spent decades marketing and selling enterprise and mid-market licensed software and SaaS solutions I would kill to have the information one can glean from App Store volume and pricing trends. There are a number of lessons one can learn from the App Store phenomenon and incorporate into your business.

How to Pitch a VC the Marc Andreessen Way (aka Pitching Hacks at Stanford)

Entrepreneurs are always looking for the magic bullet that will help their venture get funded. The cold reality is that great stories and ideas are fundable – anything else simply won’t work. A simple test entrepreneurs can take to see whether they truly have a fundable idea is to build a simple, yet compelling VC pitch. Check out the Venture Hacks Pitching Hacks at Standford presentation in this post. If you build a pitch like this you probably have a fundable idea. If you can’t, check out an upcoming post of mine on developing and exiting a capital-light Web 2.0 business.


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Money machine
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ManRev1
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