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Do You Like Tech Private Equity News . . . There’s An App for That

March 15th, 2010 | 1 Comment | Posted in Management, Product Management, Venture Capital

In early January, Apple reported the 3 billionth download of an app from their App Store.  When the App Store launched in July 2008, it took 286 days to reach 1 billion downloads.  It took another 195 days to hit 2 billion downloads.  It only took 86 days for the last billion downloads.  There’s no doubt that the App Store has become the most successful software innovation of the decade.  There isn’t a technology company CEO that wouldn’t love to have the kind of success the App Store has had.  So before I am labeled as another Late Majority/Laggard technologist I have decided to jump on the App Store bandwagon with my own iPhone App.  You can download it for free at the App Store by following this link.

I built the app as a kind of technology proof of concept.  I wanted to see what the process was like and what kind of application could be delivered.  I am not under the mistaken impression that an iPhone app will drive growth in my readership like the App Store has delivered for Apple.  I built the App using a service called AppMakr from PointAbout Inc.  Thanks to a coupon I got from a Guy Kawasaki blog post I only had to pay $49 for the app versus the normal $199.  You can see the app here without having to go to the App Store and download it onto your iPhone.  AppMakr didn’t really deliver good customer service but that’s a story for another post one day.  For $49 I don’t have much to complain about.  All in all it only took a few minutes to design the app and about 3 weeks for it to work through the App Store approval process.  I’d like to thank the five people that have downloaded the App and wouldn’t mind speaking to the two people who only rated it one star.

Today it is a rite of passage for software companies to have some type of iPhone App.  At my current company we are in the final stages of building an iPhone App to help us better demonstrate and expand the reach of our new secure messaging service Scribbos.  That app is costing quite a bit more than $49 to develop, but it will make a huge difference in our ability to quickly demonstrate the value of Scribbos to prospective enterprise class organizations.

Last year I was a co-author of another blog, SpatiallyRelevant.org, where I did a post entitled “Give Me a Dunce Cap – I’ve Missed the Mobile Revolution.”  The post summarizes a great presentation that Chi-Hau Chien, a partner in Kleiner Perkins Caufield & Byers $100 million iFund, gave at iPhoneDevCamp 3 entitled The Power of the AppStore and its Future Opportunities.  I have embedded the complete presentation below.  In the post I noted:

A couple of months ago, my oldest brother stopped by for a visit.  While he was here he was talking about the need to get a new cell phone.  Two of my daughters, aged 11 and 10 at the time, went and got their cell phones and were showing my brother all of the cool things you could do with the new basic phones that were available today.  I thought back to the first ‘bag phone’ I had in 1985 and marveled at how much technology had changed and the fact that a couple of pre-teens were at the cutting edge.  This is not a new revelation – it’s been repeated millions of times in households all across the globe in the past 5 years.

I am basically a historian by training and when I look at the enterprise software market I think about the big transitions that have occurred in the past 30 years like the advent of the PC in the early 1980s, relational databases in the mid-80s, client-server computing in the 1990s, and the Internet in the early years of this century.  Each of these technology waves spawned a huge set of market opportunities that have fueled the growth of the biggest software companies in the marketplace today – IBM, Google, Oracle, Microsoft, SAP, etc.  Chi-Hua’s presentation helped me to put in perspective what I’ve known about mobile technology for a long time.  While social media technologies are somewhat the darling of the technology marketplace today, it’s clear to me that the next great generation of large technology is mobile and it is here today.

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One Response to “Do You Like Tech Private Equity News . . . There’s An App for That”

  1. Alex Beygelman Says:

    I agree with your post. Mobile is the next great generation of large technology. Besides the obvious apps and mobile devices, Google and Apple have recently acquired mobile-ad companies, Admob and Quattro, respectively. It is a strong statement by the two silicon valley juggernauts that mobile is the future!

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