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Startup Riot 2010 – 50 Startups. 4 Slides & 3 Minutes. 400 Investors & Alliance Partners

Last month I attended Startup Riot 2010 in Atlanta.  This is an annual event created by Sanjay Parekh that is designed to stimulate the startup community in Atlanta.  Startup Riot has been likened to speed dating for startups.  50 startups get 4 slides and 3 minutes to pitch their venture to 400 investors, VCs, and potential alliance partners.  My firm supported Startup Riot this year by being an in-kind sponsor – I provided 40 dozen of the most incredible doughnuts from a doughnut startup in Atlanta named Sublime Doughnuts.  You can check out some of their creations here.

Overall it was a pretty impressive event.  There were close to 400 attendees who represented a ‘Who’s Who’ of the Atlanta venture capital and technology community.  The presenting startups ranged from Abundant Closet, an online virtual closet and automated personal stylist to Viral Prints, a place where online video producers and fans alike can design, purchase, and sell merchandise based off of their favorite online videos.  Some of the presenters were veteran entrepreneurs while others were first timers.  While I’ve been pitching private equity firms and VCs deals for years, it takes a lot of guts to stand up in front of 400 people to pitch your idea.  Exposing yourself to either instant Internet fame or infamy via Twittering / BackNoising attendees is pretty tough too.

The event got a lot of press and TV coverage, including feature spots on CNN, NPR, and the local NBC affiliate.  For a full overview of all of the presentations check out Lance Weatherby’s live blogging of the event here.  Lance is a venture catalyst with the Advanced Technology Development Center, a Georgia based technology startup accelerator. 

Out of all of the startup presenters, there were three that caught my eye and I thought you’d enjoy learning something about.  These companies include LessAccounting, Looxii, and Nexpense.

LessAccounting is a highly functional, web based, accounting application for small businesses.  They offer a highly competitive solution in comparison to QuickBooks.  Allan Branch was easily the best presenter at Startup Riot.  He used two simple concepts to explain LessAccounting’s value proposition: 1) QuickBooks is Evil & 2) LessAccounting.  As a long time user of QuickBooks online I tend to agree.  Allan was also the only presenter to drop an ‘F-bomb’ during his three minute pitch.

Looxii is a social media analytics solution.  Looxii provides a mechanism to sort, track, analyze and act upon the social media data that matters most to you and your business.  The team at Looxii understands that most social media analytics solutions today are overly complex, expensive, and hard to use.  Looxii is social media listening made as simple as possible.  One of my ongoing areas of research is the monetization of social media and social media analytics.  Looxii takes a very simple, but effective approach to social media monitoring and analysis.  You set up search terms associated with your brand or key concept.  Looxii scours the web for relevant mentions and presents them in a list where you can assess its relevance as well as the positive, neutral or negative sentiment the item represents.  Looxii then summarizes them into simple graphs and reports so you can track.

I recently joined Looxii’s private beta and used it to start to track the social media reputation of a friend of mine’s new company, Pragmatic Marketing.  Here are a few screenshots:

Daily Tracking Graphs

Search Term Feed Analysis & Sentiment Rating

nexpense is a next generation expense report solution.  It launches in early April.  The service enables you to use your smart phone to take pictures of receipts, code the item, and submit it to the nexpense SaaS application.  On a predetermined basis nexpense will then generate an expense report for you in Excel and email it to you.  You can also review and track your expenses online.  For someone like me who travels a lot for business and is a slacker about doing expense reports this application could be extremely valuable.  My wife has been pestering me for years to do my expenses for me.  With this application all I have to do is snap a picture on my phone and enter a few details about the expense.  My wife can then take the generated expense report and reformat it into my company’s form and submit it for me.

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