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Did You Know Mafia Wars & Zynga Are Generating >$200 Million a Year?

It was certainly news to me. It looks like Zynga is one of the first companies aside from Facebook and MySpace that have successfully monetized the social media market place. TechCrunch’s Sarah Lacy has written an excellent post about a potentially serious threat to Zynga and any other provider of ‘virtual goods’ that get exchanged in sanctioned or unsanctioned secondary markets. Click through to learn more about Zynga’s background, the serious threat that Sarah Lacy uncovered via an anonymous source from one of Zynga’s competitors, and how the Senate’s discussion today about imposing a 10% excise tax on plastic surgery might lead to the taxation of virtual goods.

Why Don’t Fortune 100 CEOs Care About Social Media?

It is simply irrelevant to them and there’s no upside. ÜBERCEO posted a couple of presentations on Slideshare that I admit I was link-baited into reading. The presentations do a good job of documenting the lack of presence Fortune 100 CEOs have on Twitter, LinkedIn, Facebook and Wikipedia. The pitches then exhort those CEOs to take advantage of the opportunities they are missing. What the authors failed to understand is that there is practically no incremental benefit and a lot of downside for a Fortune 100 CEO to engage in social media. The opportunity costs are simply too great. Two minutes to draft a witty tweet could cost a typical Fortune 10 CEO $2,800 in ‘revenue opportunity’. The impact of social media, however, for a more typical sized company between $100 million and $1 billion is a different story. The full ÜBERCEO presentations are embedded in the post, along with a few fun stats about the Fortune 100 CEOs as well as a summary of how Tony Hsieh’s Zappos grew revenues by over $140 million last year by using social media as one, of several, innovative strategies.

[ More ] July 19th, 2009 | 1 Comment | Posted in Management, Product Management, Social Media |

“Free:The Future of a Radical Price” or Irrational Exuberance?

“Free: The Future of a Radical Price” or Irrational Exuberance? Can you really build a valuable tech business where a core component of your strategy is to give away a significant part of your product or service for free? Chris Anderson’s new book “Free: The Future of a Radical Price” asserts that “People are making lots of money charging nothing. Not nothing for everything, but nothing for enough that we have essentially created an economy as big as a good-sized country around the price of $0.00.” This post synthesizes together a couple of excellent reviews of Anderson’s book from The New Yorker and the New York Times and combines it with my views about what it takes to build a valuable tech company today. While Anderson’s theory is interesting, it smacks of a lot of the same logic that was used to justify the Dot Com Bubble. There’s also an interesting postscript in which a writer for The Virginia Quarterly Review points out that apparently Anderson plagiarized several passages in the book from Wikipedia. The postscript contains Anderson’s explanation (citations were accidently left out during the last minute editing rush) along with his and his publisher’s plans to rectify the oversights.

Why Announce Google Chrome OS Now? Because Microsoft is Announcing Cloud Version of Office on Monday . . .

I love a good competitive slam down, like Google started this week with the announcement of Google Chrome. In less than 2 days over 8 million articles, blog posts, and comments have been written about Chrome OS. Some conspiracy theorists, however, suspect that Google chose to announce Chrome OS this week to pre-empt Microsoft’s announcement of the cloud version of Microsoft Office on Monday. The full post provides a summary of the various theorists opinions on this topic. Enjoy.

Facebook Marketing for Dummies

Paul Dunay is the Global Managing Director of Services & Social Marketing for Avaya. Prior to that he held senior marketing roles at BearingPoint, Nuance, and Scient. He is a noted industry expert on social media and interactive marketing. His blog, Buzz Marketing, is widely followed as is his passion for racing sailboats in the middle of the winter. Paul has just finished co-authoring a book called Facebook Marketing for Dummies that will be published by Wiley & Sons this summer.

Paul has just released an eBook teaser on his new project that I thought you might find interesting. Some of his ideas are pretty interesting. Check out the ebook inside the full post

[ More ] June 25th, 2009 | No Comments | Posted in Product Management, Social Media |

Orphan Tweets – A New Literary Form

Ever wonder about people who tweet once and never again? It turns out that there’s a lot of them. Many of their tweets, however, are amusing, ridiculous, or a bit poignant. Slate’s John Swansburg and Jeremy Singer-Vine just published a great piece entitled Orphaned Tweets: When people sign up for Twitter, post once, then never return. It’s kind of amazing that Twitter has developed into such a phenomenon that a literary form could be created from people’s one and only tweets. To ensure the ever growing repertoire of orphaned tweets the authors have coined a hashtag #orphantweet to let Twitters find and cherish other orphan tweets.

The Meaning of Words

A simple slideshow of some powerful images and words that might give you a different perspective of your life, especially in these difficult times.

Price Elasticity of iPhone Apps

Selling SaaS is hard. What could you learn from marketing/selling iPhone apps? A recent post by TechCrunch’s Robin Wauters entitled iPhone Applications Are Getting Cheaper goes beyond the typical simple explanations of the iPhone App Store phenomenon. Robin reviews a recently released report by Distimo, a young Dutch company that targets the market of mobile application distribution and monitoring services. For me, the App Store is a microcosm of what is going on in the tech industry today. Developers, often working in their basements or capital-light startups are creating hundreds of applications every month for the iPhone platform. Buyers as well as competitors can track market traction and revenues on daily basis. The market is both a combination of serious software (Bank of America Online Banking or E*TRADE Mobile Pro iPhone portfolio management application), social software applications (Facebook, Twitterific, etc.), and simply crazy consumer stuff like the farting application that was generating $10,000 a day. As someone who has spent decades marketing and selling enterprise and mid-market licensed software and SaaS solutions I would kill to have the information one can glean from App Store volume and pricing trends. There are a number of lessons one can learn from the App Store phenomenon and incorporate into your business.

Why Don’t People Like Me?

Blogging sucess often equals business success. Here’s a six month look at my performance. As the end of the school year approaches I’ve been quizzing my kids about their performance and what their report cards are going to look like. One of my kids, my 10 year old daughter Marisa had the gumption to ask “What does your report card look like Daddy?” She reminded me that it is important to periodically go back and honestly assess my performance. This post is my attempt to do just that.

Whacky Twitter Apps

Here’s a post about three whacky Twitter apps that go to show how pervasive Twitter has become and far some people will go to integrate Twitter into their lives. Inside the post we present a little information about three Twitter apps that stretch the limits of credulity. The apps include Kickbee, a wearable device for pregnant women that detects the movements of a fetus and creates a Tweet about what is going on, the RFID Enabled Tweeting Enabled Cat Door, and Blankomat, The Coffee Machine That Tweets.

[ More ] May 6th, 2009 | 1 Comment | Posted in Product Management, Social Media |
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