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Why Google Employees Quit, Why Web 2.0 is Over, & Why Your Newborn Needs A Gmail Account

Ex-Googlers talk frankly about why they quit, hedge fund meltdown, Pew Internet study on adults and social networking sites, managing your brand identity on social media sites, and why your newborn needs a Gmail account.

[ More ] January 18th, 2009 | No Comments | Posted in Links, Management |

SaaS Revenue Primer: Tiering Analysis

Not all customers are the same. Tiering analysis helps companies to segment their customers by size and contribution so that marketing, sales, & support strategies and resources can be optimally aligned. This is the second installment of the SaaS Revenue Primer series

SaaS Revenue Primer: Flux Analysis

Many technology executives and investors struggle at times to understand the dynamics associated with SaaS revenue streams. The traditional software revenue model based on license fees, maintenance fees, and professional services does not exactly translate into the SaaS modelMost SaaS applications use a ‘pay-as-you-go’ model where customers pay monthly fees based on a number of factors. Aside from understanding SaaS components it is critcally important to understand the dynamics inside of the revenue stream.

The Cost of Financial Illiteracy Part II

Financial Illiteracy is costing your firm millions of dollars. If you and your took the test in the first financial illiteracy post you probably came in a little short. This post lays out a simple, internal program you can run to give your marketing and sales team some basic financial literacy. Follow on posts will focus on the application of financial literacy concepts in your day to day business to help increase sales and profits

[ More ] January 10th, 2009 | No Comments | Posted in Financial Literacy, Management, Product Management |

Debunking Layoff Myths

Layoffs appear to be the most popular way for companies to cope with decreasing revenues and increasing expenses. It will be interesting to see, however, if these massive layoffs generate the benefits touted by company management. Bain & Company’s Darrell Rigby did a fascinating study in the Spring of 2002 where he analyzed the impact of post 9/11 layoffs. The analysis, entitled Debunking Layoff Myths, called into question the true efficacy and value of large scale layoffs. Rigby structured his analysis around the concepts of four layoff myths.

[ More ] January 7th, 2009 | No Comments | Posted in Private Equity, Product Management, Venture Capital |

Harvard Business Review – How to Outperform During This Recession

Finding some simple, pragmatic advice on how to weather and prosper during the current recession is tough. Most journalists and bloggers are focused on describing the scale, doom, and gloom Corporate America faces. I recently stumbled across Harvard Business Publishing’s Discussion Leader site – basically a compilation of the dozens of business thought leaders who write and blog for the Harvard Business Review. One of my favorites is John Sviokla’s How would Walt Disney Market in 2009

[ More ] January 6th, 2009 | No Comments | Posted in Links, Management |

The Cost of Financial Illiteracy Part I

This is the first in a series about how financial illiteracy is costing the typical technology company millions of dollars a year. Check out the financial literacy test at the end of the post to see how literate your sales and marketing teams are. One of the hidden problems most technology sales and marketing teams have is financial illiteracy. Most team members have at best a superficial understanding of basic financial concepts. While they may know a few of the terms, they generally can’t apply them in business situations to explain or justify the value of a specific product, service, or proposal.

[ More ] December 22nd, 2008 | 5 Comments | Posted in Financial Literacy, Management, Product Management |

Technology PR for $100/month Part III – aka Put Your PR Firm on Sabbatical

While I’ve had some fun in Part I and Part II of this series now it is time to get pragmatic and add some value. Part III is loosely entitled Put Your PR Firm on Sabbatical — just like Chrysler and Cerberus did to their workers. The post talks about a 7 step project on how to understand the detailed demographics of your company’s potential social media community.

[ More ] December 20th, 2008 | 1 Comment | Posted in Product Management, Social Media |

Technology Marketing for $100 a Month Part II

I had to chuckle when I saw this post.  It was politely entitled “20 signs you don’t want that social media project”.  The author talks about how unrealistic people’s expectations are regarding social media projects and their potential impact on their business. The post reminds me of another article I read that I still chuckle […]

[ More ] December 16th, 2008 | No Comments | Posted in Product Management, Social Media |

Technology PR for $100 a Month Part I

This post is the first in a series that will deal with technology marketing best practices. Over the coming weeks I’ll be posting a series of materials on how contemporary ‘Web 2.0’ and social media concepts/technology can be applied to dramatically increase the effectiveness of PR programs and inbound lead generation.

[ More ] December 15th, 2008 | 1 Comment | Posted in Management, Product Management, Social Media |

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ManRev1
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