How I can help
30 years of enterprise software.
Now working for your exit.
I work directly with pre-seed and seed-stage SaaS CEOs — no associates, no boilerplate decks. Pick the engagement that fits your stage.
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Most requested
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Background
Competitive Intelligence & Battlecards
Win more deals with field-ready battlecards, win-loss analysis, and real-time competitor tracking built on primary research.
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AI-powered
AI-Accelerated Strategy Sprints
ICP definition, GTM strategy, and positioning delivered in days — not months — using AI-augmented research methods.
See how it works
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Fractional advisory
Strategic Advisory Services
Ongoing advisory covering M&A readiness, pricing strategy, and investor-grade positioning for early-stage SaaS CEOs.
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Category creation
Evidence-First Research
Turn proprietary data into compounding SEO, inbound pipeline, and undeniable category authority in a 6-week research sprint.
About John & DevelopmentCorporate
KnowledgeWare, Sterling Software, 30+ years building and selling enterprise software companies. The operating background behind the advice.
Read my story
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Engagement options
How to Hire Me
Project-based, retainer, or fractional engagements. Transparent scoping, no long onboarding cycles, direct access from day one.
See engagement models
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Start here
Book a Free Strategy Call
30 minutes. No pitch, no deck. A direct conversation about your competitive situation and what it’ll take to win.
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